Brooke Thomas | Terry Crosby | Icon Tobin | Sonia E. Gonzalez | Jack Crumpler | Elias Soto  

 

Brooke Thomas has been in the broadcasting and direct response industry for the past 22 years. Presently, Mr. Thomas is the President of Sales for 28:30.

Prior to joining 28:30, Brooke was the Senior Vice President for Television and Internet Sales at GRTV Network where he was responsible for ad revenues on satellite television networks, two e-commerce Internet sites, and an in-house Per Inquiry (PI) agency.

Before joining GRTV, Brooke was the West Coast National Sales Manager for Paxson Communications where he was responsible for new business and supervision of the Los Angeles in-house rep firm.

Mr. Thomas was also a Senior Account Supervisor for infomercial advertising agency, Williams Television Time. Mr. Thomas began his career in sales as a local account executive for KWHY-TV 22 in Los Angeles.

Brooke Thomas now resides in Calabasas, California with two sons.

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Terry Crosby has over 25 years of experience in the broadcasting and entertainment industry. Along with being a founding partner in 28:30, Mr. Crosby is the former President and CEO of Rancho Palos Verdes Broadcasters, Inc., KXLA-TV 44 in Los Angeles.

Prior to building and launching KXLA, Terry was the Vice President and General Manager of Paxson Communications' KPXN-TV 30. Of the more than 50 O&O's in the Paxson Station Group, Mr. Crosby made KPXN the number one producer of broadcast cash flow per 100,000 cable homes delivered, than any other Paxson's stations nationwide.

Previous to working with Paxson Communications, Mr. Crosby managed San Jacinto Broadcaster, Inc., KTFH Channel 49 in Houston, Texas.

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Icon Tobin has been in the direct response industry since 1997, and is currently the Vice President of Sales for 28:30, LLC.

Before joining 28:30, Icon was a senior Account Executive for the television advertising sales division at GRTV Network where she was instrumental in successfully achieving ad revenue goals on the satellite telelvision network.

In addition to sales, Icon has enjoyed experience on the buying side of the direct response business. Prior to her post at GRTV, Icon lent her capability and determination to the client services division at Williams Worldwide Television Time, wher she facilitated and maintained numerous high profile campaigns.

Icon began her career in direct response at Paxson Communications where she first met Brooke Thomas, the National Sales Manager at Paxson. She and Brooke have worked together for most of her years at the company. After helping Paxson Communications launch over 70 television stations into the InfoMall Network (inTV), Icon has become extremely well versed in the fine points of TV and cable "start-ups" and what it takes to be successful in the ad sales industry.

Icon Tobin currently resides in West Hills, California with her husband Chris and two Maltese puppies, Stella & Artie.

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With success in international and domestic television, Sonia Gonzalez brings her extensive experience in the U.S. Hispanic marketplace to 28:30 as Spanish Division Sales Manager.

Sonia began her career at Williams Worldwide Television, Inc. as a sales and media coordinator. After working her way up the ladder, she effectively and lucratively managed accounts for the rapidly growing Latin America division.

Prior to joining 28:30, Sonia was standout as an Account Executive for the advertising sales division of Galavision Network. Sonia was an integral leader in helping drive increased revenues and also helping market lucrative campaign strategies on the network to west coast clients.

Born and raised in Los Angeles, Sonia graduated from Pepperdine University with a BS in Business Management. She loves to read, travel, and attend the theatre.

 

Jack Crumpler is a veteran executive with over twenty years of successful experience in broadcast and cable TV sales.

Before joining 28:30, Mr. Crumpler was the General Manager of Paxson Communication's WPXA-TV 14 in Atlanta. Additionally Mr. Crumpler ran national sales for Paxson Communications where he supervised six account executives and two sales assistants responsible for selling not only WPXA-TV, but also over 50 Paxson stations.

Prior to WPXA-TV, Mr. Crumpler was the Regional Sales Manager for WGNX- TV and was part of a new management team hired by Tribune as the Local Sales Manager where he supervised eight account executives and two assistants as well as managed inventory, created sales and forecast, and assigned accounts and set rates on an ongoing basis.

Mr. Crumpler has also had the position of Local Sales Manager at WATL-TV where he directed a staff of eight people, formulated strategies as station transitioned from all-financial news format to a traditional independent format. Jack lives in Atlanta with his wife and two children.

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For the last 10 years Elias Soto has been focused in the Entertainment industry with an emphasis in Entertainment Finance and is currently the Controller for 28:30, LLC.

During his first 6 years Elias worked his way through all facets of Finance in the Post Production studios at TODD-AO/Soundelux Entertainment Group, now Ascent Media. During this period he held several positions and excelled in learning and implementing new policy and procedures for various departments such as Human Resources, all departments in Accounting and Finance, and Budget Financial Tracking for major motion picture projects.

Before beginning with 28:30, LLC he worked for Una Vez Mas, LLC early years, which is now the largest Azteca América affiliate group in the United States. During his time there he stepped in and successfully put into practice and sustained various accounting procedures and also learned the television broadcasting business.

Elias is a graduate of Pepperdine University with a BS in Business Management, born and raised in Los Angeles he enjoys activities such as hiking, bike riding, and other outdoor activities.

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