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Icon Tobin
has been in the direct response industry since 1997, and is currently the Vice President
of Sales for 28:30, LLC.
Before joining 28:30, Icon was a senior Account Executive for the television advertising
sales division at GRTV Network where she was instrumental in successfully achieving ad revenue
goals on the satellite telelvision network.
In addition to sales, Icon has enjoyed experience on the buying side of the direct response business.
Prior to her post at GRTV, Icon lent her capability and determination to the client services division
at Williams Worldwide Television Time, wher she facilitated and maintained numerous high profile campaigns.
Icon began her career in direct response at Paxson Communications where she first met Brooke Thomas, the
National Sales Manager at Paxson. She and Brooke have worked together for most of her years at the
company. After helping Paxson Communications launch over 70 television stations into the InfoMall
Network (inTV), Icon has become extremely well versed in the fine points of TV and cable "start-ups"
and what it takes to be successful in the ad sales industry.
Icon Tobin currently resides in West Hills, California with her husband Chris and two Maltese puppies,
Stella & Artie.
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